-
1 product research
марк. (маркетинговое) исследование товара [продукта\] (может иметь следующие направления: оценка дизайна и функциональности нового товара; определение отношения потребителей к новым и зрелым товарам; выявление предпочтений рынка относительно свойств и характеристик товаров с целью модификации или создания новых товаров в соответствии с предпочтениями потребителей)See:* * *исследование, направленное на изучение отношения потребителя к рекламируемому товару и аналогичным товарам конкурентов -
2 product research
1) Экономика: исследование потребительских свойств товаров2) Реклама: анализ товара, изучение потребительских свойств товара3) Патенты: изучение (потребительских свойств) товара -
3 product research
-
4 product research and development
сокр. PR&D марк. промышленные исследования и разработки, исследования и разработки продукции (осуществляемая группой профессионалов деятельность, направленная на преобразование идеи в технологически реализуемую и пользующуюся спросом продукцию)See:Англо-русский экономический словарь > product research and development
-
5 product research and development
промышленные исследования и разработкиБольшой англо-русский и русско-английский словарь > product research and development
-
6 product research and development
1) Деловая лексика: промышленные исследования и разработки2) Производство: исследования и разработки продукции (PR&D)Универсальный англо-русский словарь > product research and development
-
7 new product research
Англо-русский словарь по исследованиям и ноу-хау > new product research
-
8 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
9 research
1. сущ.общ. исследование, научное исследование, изучениеATTRIBUTES: continuous research, point-in-time, descriptive, duplicable, experimental, leading edge, one-off, quantitative, qualitative
to conduct [do, pursue, carry out\] research — проводить исследования
Syn:See:action research, ad hoc research, audience research, advertising research, anamnestic research, applied research, armchair research, attitude research, attitudinal research, background research, causal research, causal research, confirmative research, consumer research, development research, disaster research, field research, frame research, Hawthorne research, in-house research, investment research, jury research, leading edge research, market research, marketing research, media research, observation research, omnibus research, operations research, primary research, product research, public opinion research, research and development, segmentation research, strategic research, syndicated research, director of research, research analyst, research director, research management, research manager, research officer2. гл.общ. исследовать, заниматься (научными) исследованиями3. прил.I'm researching marketing strategies in medicine. — Я занимаюсь исследованием маркетинговых стратегий в медицине.
общ. исследовательский, научно-исследовательский
* * *
исследования, анализ, изучение (положения компании или отрасли).* * *. . Словарь экономических терминов . -
10 research
1. nизучение, исследование; научно-исследовательская работа
- advanced research
- advertising research
- agricultural research
- applied research
- basic research
- business cycle research
- consumer research
- demand research
- developmental research
- distribution research
- economic research
- engineering research
- exploratory research
- fundamental research
- human factors research
- in-depth research
- industrial research
- joint research
- laboratory research
- market research
- marketing research
- marketing operations research
- media research
- merchandising research
- motivation research
- operational research
- operations research
- overseas market research
- primary research
- prior research
- product research
- public opinion research
- pure research
- quality research
- sales research
- scientific research
- territorial research
- conduct research2. vисследовать, заниматься исследованиями; проводить научно-исследовательскую работуEnglish-russian dctionary of contemporary Economics > research
-
11 research
исследование; научно-исследовательская работа- applied research
- background research
- controlled research
- exploratory research
- international-type research
- linguistic research
- market research
- marketing research
- motivation research
- patent research
- product research
- quality research
- trademark research -
12 product sample
1) рекл. = advertising sampleа) эк. (один экземпляр произведенный продукции, случайно выбранный для проверки на соответствие стандартам качества; по нему судят о качестве всей партии продукции)Syn:б) марк. (товар, распространяемый среди населения бесплатно или за небольшую плату чтобы ознакомить население с данным товаром/маркой и получить мнения потребителей о данном товаре/марке; представляет собой этап исследования товаров или тестирования товара)See: -
13 product survey
1) марк. товарный обзор* (предлагаемый потенциальным потребителям перечень каких-л. товаров, напр., относящихся к определенной категории, предлагаемых в конкретном магазине и т. д.)2) марк. товарный опрос* (метод исследования товара, при котором респондентам предлагается ответить на вопросы о товаре)See: -
14 product requirements
требования, предъявляемые к продукцииproduct researchEnglish-russian dctionary of contemporary Economics > product requirements
-
15 product
1. n продукт, продукция, изделие; фабрикат; товарgross national product — валовой национальный продукт; совокупный общественный продукт
food products — продукты, продовольственные товары
2. n результатhis book is the product of several years of research — его книга — результат нескольких лет исследовательской работы
product register — регистр произведения; счетчик результатов
3. n мат. произведение4. n спец. продукт реакцииproduct hazardous to health — продукт, опасный для здоровья
Синонимический ряд:1. commodity (noun) commodity; goods; manufactured product; merchandise; stock2. fruit (noun) fruit; harvest; offspring3. output (noun) outcome; outgrowth; output; outturn; produce; production; result; turnout; yield -
16 product
[ʹprɒdʌkt] n1. продукт, продукция, изделие; фабрикат; товарgross national product - полит.-эк. валовой национальный продукт; совокупный общественный продукт
net national product - полит.-эк. чистый национальный продукт
semi-finished /semi-manufactured/ product - полуфабрикат
food products - продукты, продовольственные товары
final /end/ product - а) конечный продукт; готовая продукция; б) готовое изделие
2. результатhis book is the product of several years of research - его книга - результат /плод/ нескольких лет исследовательской работы
3. мат. произведение4. спец. продукт реакции -
17 PRODUCT DEVELOPMENT
Разработка продукта
Освоение новых видов продукции, которые фирма может реализовать на уже существующих или новых рынках сбыта. Учитывая динамичность развития рынков, которые сначала процветают, а затем приходят в упадок (см. Product life cycle), фирмам необходимо разрабатывать новые марки, которые заменят ту продукцию, которая теряет популярность. Кроме того, способность фирмы осваивать новую продукцию высокого качества повышает ее конкурентоспособность на олигополистических рынках, где конкуренция основывается на дифференциации продукции (см. Product differentiation). См. Product-market matrix, Research and development.Новый англо-русский словарь-справочник. Экономика. > PRODUCT DEVELOPMENT
-
18 PRODUCT PERFORMANCE
Характеристики продукта
Аспект функционирования рынка, касающийся качества и эксплуатационных характеристик производимой фирмой продукции, а также достижений фирмы в области разработки новых продуктов. Продвижение на рынок новых товаров и улучшение качества производимой продукции способствует повышению благосостояния потребителей, т.к. у них появляется возможность приобретать на свои средства продукт более высокого качества. См. также Product differentiation, Technological progressiveness, Invention, Innovation, Research and development, Product life-cycle.Новый англо-русский словарь-справочник. Экономика. > PRODUCT PERFORMANCE
-
19 RESEARCH AND DEVELOPMENT (R & D)
Исследования и разработки
Теоретические научные исследования и практические разработки, финансируемые компанией с целью создания новых продуктов и средств производства, а также усовершенствования уже имеющихся продуктов и технологических процессов. Огромные расходы, необходимые для проведения исследований и внедрения разработок, в сочетании с риском, связанным с возможной неудачей при разработке конкурентоспособного продукта, под силу только крупным компаниям, которые способны финансировать проекты за счет текущей прибыли и распределять риск, вкладывая средства сразу в несколько проектов. Поэтому нередко утверждается, что именно монопольные и олигополистические рыночные структуры (см. Monopoly, Oligopoly) имеют больше возможностей проводить исследования и разработки, расходуя на них свою сверхприбыль. Однако, даже располагая дополнительными средствами, монополист часто лишен стимулов вкладывать их в исследования и разработки, поскольку его положение на рынке и так является стабильным. У олигополиста есть как финансовые возможности, так и стремление разрабатывать новые продукты, которые позволят ему снизить издержки производства, вывести на рынок новинки и установить конкурентное преимущество над другими компаниями. См. Product Performance, Product life-cycle.Новый англо-русский словарь-справочник. Экономика. > RESEARCH AND DEVELOPMENT (R & D)
-
20 research and development
1. научно-исследовательские и опытно-конструкторские разработки; исследования и разработки2. научно-исследовательский
См. также в других словарях:
product research — ➔ research * * * product research UK US noun [U] COMMERCE, MARKETING ► the process of deciding which new products might be successful, and the best way to develop and sell them: »Our product research is looking at what products will be possible… … Financial and business terms
product research — noun marketing research that yields information about desired characteristics of the product or service • Hypernyms: ↑marketing research, ↑market research … Useful english dictionary
product research — /ˌprɒdʌkt rɪ sɜ:tʃ/ noun research carried out to examine various competing products in a market and the potential market for such products … Marketing dictionary in english
research — re‧search [rɪˈsɜːtʆ, ˈriːsɜːtʆ ǁ ɜːr ] noun [uncountable] 1. study of a subject to find out new things about it or to test new ideas, products etc: • A leading pharmaceutical company will finance the research. • What sets us apart from the rest… … Financial and business terms
Product placement — Product placement, or embedded marketing, [cite web last = Schiller first = Gail authorlink = coauthors = title = Win, draw for Burnett branding work = publisher = The Hollywood Reporter date = 2005 06 01 url =… … Wikipedia
Product lifecycle management — (PLM) is the process of managing the entire lifecycle of a product from its conception, through design and manufacture, to service and disposal. [cite web title = About PLM publisher = CIMdata url = http://www.cimdata.com/PLM/aboutPLM.html ] PLM… … Wikipedia
Product marketing — deals with the first of the 4P s of marketing, which are Product, Pricing, Place, and Promotion. Product marketing, as opposed to product management, deals with more outbound marketing tasks. For example, product management deals with the nuts… … Wikipedia
Research In Motion — Limited Type Public Traded as TSX: RIM NASDAQ: … Wikipedia
Product Family Engineering — Product families/lines are quite common in our daily lives, but before a product family can be successfully established, an extensive process has to be followed. This process is known as product family engineering, product line engineering, and… … Wikipedia
product — prod‧uct [ˈprɒdʌkt ǁ ˈprɑː ] noun 1. [countable] COMMERCE something useful and intended to be sold that comes from nature or is made in a factory: • Distributors for Amway sell numerous products, including cleaning and personal care products … Financial and business terms
Product liability — is the area of law in which manufacturers, distributors, suppliers, retailers, and others who make products available to the public are held responsible for the injuries those products cause. Product liability in the United StatesIn the United… … Wikipedia
